The Story
Fuerza = strength.
Fuerza = strength in Spanish. It's named for my mother, who fought a brain tumor for 17 years and showed me what real strength looks like.
That's the standard I coach to.
Who taught me what strength really means.
Everything here is built in her honor. This is Fuerza.
Whether you're returning after years away, managing a packed schedule, or just tired of programs that don't stick, I build something that actually fits. One person at a time.
Coaching built for the long game. Strength that respects your joints. Performance that fits your life.
You used to be active. Life got in the way, work, kids, time, all of it. You know what it feels like to be strong and you want it back. We start where you are, not where you used to be.
Your schedule is the obstacle. Early mornings, long days, night shifts, travel. The program has to bend around your life or it won't survive contact with it. That's exactly how I build it.
You've tried before. The motivation faded, the program didn't fit, something got in the way. That's not a character flaw. That's a program problem. Let's build something that accounts for real life from day one.
Maybe you've never followed a real program before. Maybe you're a full-time parent squeezing in workouts between school pickups and work calls. Maybe you're a complete beginner, a weekend athlete, or someone who just wants to feel better in their body. There's no prerequisite here. You just have to show up.
Fuerza = strength in Spanish. It's named for my mother, who fought a brain tumor for 17 years and showed me what real strength looks like.
That's the standard I coach to.
I build them around the person in front of me. I'll celebrate your PRs with you, and all of the small wins too, because I know how hard you worked for every single one of them.
I've lived this journey myself, more than once. That means I can read where you are, what kind of push you need today versus what you need to hear on a hard week, and how to keep you moving when motivation runs low. I'm patient. I genuinely love this work. And that comes through in every session.
This is a real coaching relationship built around your goals, your schedule, your life.
No guesswork, no pressure, no hidden process. Here's exactly how we work together.
A detailed form covering your history, goals, injuries, and schedule. I read every one personally.
A real conversation to figure out whether we're a fit, before anything else.
Your custom plan: phases, nutrition framework, recovery strategy, built entirely around you.
Week-by-week programming that adjusts with your life in real time.
Private 1:1 sessions in Duluth with real-time coaching, plus a complete plan for every day you train independently. Hands-on training included.
Custom programming, weekly adjustments, and form checks wherever you are. A real coach behind the plan, not an app.
Pricing is discussed after consultation. Every client gets a custom plan, so every plan has a custom fit. See all services →
Every Fuerza client gets a personalized roadmap: training phases, nutrition framework, recovery strategy, and the reasoning behind every choice.
Not a spreadsheet. A commitment.
See a sample roadmap →5 minutes, honest answers, and a real conversation to follow. I'll review your intake personally and reach out within 24 hours.
No pressure. No hard sell. Just a real conversation about whether we're a fit.